Hold Your Most Cherished Moments
A favorite shirt, a baby’s first onesie, or a special jacket shouldn’t gather dust in a box. We tailor your fabric into a custom keepsake jacket worn by a soft, loved companion. Because some moments are meant to be held forever.
18″ (46 cm sitting)Your Memories, Finally Within Reach: The Custom Hugs2Hold Companion
18″ (46 cm seated)Your Memories, Finally Within Reach: The Custom Hugs2Hold Companion
Choose Your Companion
Select your companion below. Each includes a custom keepsake jacket tailored from your loved one's garment.
Your Memories, Finally Within Reach: The Custom Hugs2Hold Companion
$170.00You have that one box. The one in the back of the closet filled with clothes you can’t bring yourself to throw away, but…
- Tailored custom memory jacket crafted from your clothing
- Preserves original collar, chest pocket, or authentic buttons
- Removable jacket design so bear can be gently hugged or dressed
- Lined interior to safeguard fragile heirloom fabrics
Your Memories, Finally Within Reach: The Custom Hugs2Hold Companion
$170.00You have that one box. The one in the back of the closet filled with clothes you can’t bring yourself to throw away, but…
- Custom memory jacket or vest tailored to fit the bunny
- Original buttons and pattern elements incorporated into the coat
- Soft inner lining to preserve delicate or vintage clothing
- Long weighted floppy ears for peaceful comfort
Our Founding Origin
TheHeartBehind the Bear
It all started with my Oupa – my Grandpa
To be honest, that first bear was a mess. The eyes were uneven, the nose was skew, the patterns didn’t match, and he definitely wasn’t stuffed enough.
But despite the flaws, the moment I held him, I felt my Oupa’s presence. It wasn’t about perfection; it was about the spirit of the man I loved.
That“perfectly imperfect”bear sparked a passion in me. Since then, I’ve refined my skills and mastered my craft to ensure every bear I make now is as precise as it is meaningful.
I’ve gotten much better at the sewing, but my mission remains the same:honoring your loved ones by creating a memory you can actually hold.

Lianna & The Hugs2Hold Studio Family
MASTER KEEPSAKE ARTISAN & FOUNDER
Gentle, Simple & Respectful
A Journey ofCare and Comfort
We treat every piece of clothing with the same reverence we would our own family’s memories.
Select Your Item
Mail Garments
Expert Tailoring
The Return
100% Handmade
Why Families Trust Hugs2Hold
Respectful Handling
We treat every piece of clothing as a sacred heirloom, handled with personal care and reverence from the moment it arrives.
Artisan Tailoring
Our keepsakes aren't mass-produced. Each companion and keepsake jacket is individually tailored by a dedicated seamstress.
Weighted Comfort
We can add calming weight (~2.5 lbs) to your companion to mimic the comforting feel of a real hug.
Lifetime Repairs
If a stitch or seam ever loosens over time, send it back and we will repair your companion for free.
Cherished In Family Homes
Words From Families WhoHold Them
Every companion and keepsake jacket we stitch holds a unique story of love, family, and remembrance.
"Seeing his flannel shirt tailored into a little jacket with his actual chest button preserved on the bear brought tears to my eyes. It feels like holding a piece of him every evening."
"The small jacket made from her baby sleeper fits the bunny perfectly. The stitching is clean and durable, and our daughter hugs it every night before bed."
"The studio took my dad's dress uniform and turned it into a jacket with his rank insignia on the chest. The care and personal touch meant the world to our family."
Frequently Asked Questions
Do You Have AnyQuestions?
Here are common questions about sending your clothing, our handcrafting process, and companion care.
What is a Memory Bear?
A memory bear is a handcrafted keepsake made from sentimental clothing or fabrics. Whether it’s a child’s first outfit, a favorite blanket, or a loved one’s shirt, these bears are designed to preserve memories in a huggable form.
What kind of fabrics can be used?
Most fabrics work well, including cotton, flannel, fleece, jerseys, and blankets. If you have a specific item like a wedding dress or delicate lace, please contact us first so we can ensure the material is suitable for the bear’s structure.
How many items of clothing do I need to send?
For a standard bear, one adult-sized shirt or two to 4-6 baby outfits are usually enough. If you’d like a more “patchwork” look with multiple colors and patterns, feel free to send several items. Any unused fabric will be returned to you upon request.
Please review each bear as the amount of fabric differs depending on the size of the bear.
Where do I ship my items?
Once your order is placed, you will receive an email with detailed instructions on how to package your items and where to mail them. We recommend using a tracked shipping service.
Can I customize the bear's appearance?
Absolutely. You can choose the primary layout of the fabrics, and we offer options for custom embroidery on the paws or chest—such as names, dates, or a special message.
Is a Memory Bear a toy?
While our bears are sturdy and made for hugging, they are intended as keepsakes rather than toys for small children. They often contain small parts, like safety eyes, that may not be suitable for unsupervised play.
How Can We Help
Do You Have aSpecial Request?
Whether you have questions about a unique garment, bulk family memorial orders, or expedited needs, our studio team is here with open arms.
Hugs2Hold Studio
Bringing comfort and preserving cherished moments through handcrafted memory keepsakes. Every stitch is a story, every bear is a hug.
Call / Text
(201) 898-8585
Studio Location
Raleigh, NC, USA
Studio Hours
Monday – Friday, 9am – 6pm EST. We reply to all messages within 2 hours.

